Curriculum Vitae

Experience and Skills

United Way of Asheville and Buncombe County, January 2008 - Present

Director of Marketing and Communications

• Brand management and training, including the launch, adoption evaluation and refresh of a localized campaign – LIVE UNITED – as well as rebranding Highlands Circle affinity group and launching Women's Leadership Council.
• Strategic messaging, including creation of message platform, brand attributes, talking points and a comprehensive presentation toolkit and training for staff, volunteers and Loaned Executives.
• Strategic planning, including writing brand, crisis communications, disaster communications protocol and e-communications plans as well as participation in organizational strategic planning from three-year plans to annual organization, departmental and individual work plans.
• Vertically integrated marketing and communications management, including:
• writing, editing and designing all publications, including the Community Investment Fund Results brochure (40,000 pc.), Leadership Giving book (6,000 pc.) and annual report (3,000 pc.) as well as the Combined Federal Campaign brochure, posters, brochures, pledge cards, invitations, Quick Reference Guide, elevator speech and collateral.
• planning, buying, writing, designing and evaluating all print, radio and out-of-home advertising.
• coordinating e-communications such as new Web site, social media, e-blasts and e-newsletters.
• directing video and photography.
• Media and community relations, including writing and editing media releases and advisories, PSAs and speeches and agendas as well as outreach event planning such as annual meetings, donor appreciation and recruitment receptions, public policy meetings, campaign celebration and others.
• Supervision of three staff: Marketing and Communications Manager, Administration Manager and Administration Associate.

City of Roanoke, October 2004 - December 2008

Marketing and Information Specialist

• Project management, including writing, editing, designing PLAY tri-annual publication, directly marketed to 54,000 households.
• Writing, editing and design of media releases, public service announcements, media kits, speeches, award applications, Web content and City Corner employee newsletter and Citizen Magazine articles, as well as national, state and local articles, advertisements and promotional materials.
• Event planning, including ceremonies, press conferences, ribbon cuttings and workshops.
• Strategic planning and budget administration.
• Staff and volunteer training.
• Host/contributor to "Inside Roanoke" government access TV show.

Caldwell County Social Services, January 2002 - October 2004

Public Information Specialist

• Writing and editing media releases, public service announcements, media kits, speeches, award applications, employee newsletter, community presentations and other materials.
• Event planning.
• Staff and media training.
• Co-production and hosting of “Social Services Today” government access TV show.

Hickory Daily Record, June 2000 - December 2001

Staff Writer

• Writing and editing of articles on Catawba County government.

Lenoir News-Topic, May 1999 - June 2000

Staff Writer

• Writing and editing of articles on Caldwell County education and health and human services topics.